INNOVATION LAB
AdFraud Sentinel
Digital Advertising Fraud Intelligence
The Problem
$100B+ Lost Globally to Digital Ad Fraud Every Year
Sophisticated bot networks, click farms, and domain spoofing operations siphon advertiser budgets at scale while undermining trust in the entire programmatic advertising ecosystem.
Massive Budget Waste
Bot traffic and click farms generate fraudulent impressions that waste advertiser budgets across display, video, and mobile channels.
$100B+ lost globally per year
Sophisticated Spoofing
Domain spoofing and SDK spoofing undermine trust in programmatic advertising, making it impossible to verify genuine ad placements.
22% of programmatic ads are fraudulent
Misallocated Spend
Marketing attribution based on fraudulent engagement leads to misallocated budgets, rewarding channels that generate fake conversions.
$15-20B in misattributed spend
Coordinated Fraud Rings
Organized bot networks and click farms operate across multiple geographies, evading single-point detection systems with rotating identities.
3,000+ active fraud rings detected
The Solution
Real-Time Fraud Detection at Impression Scale
AdFraud Sentinel scores every impression in under 10ms using device fingerprinting, behavioral analysis, and cross-network graph intelligence to catch fraud before budgets are wasted.
Real-Time Impression Scoring
Scores every ad impression for fraud probability in under 10ms using device fingerprinting, behavioral analysis, and network signals.
Fraud Ring Detection
Identifies coordinated bot networks and click farms by mapping relationships across IPs, devices, and behavioral patterns at scale.
Attribution Integrity
Ensures marketing attribution is based on real human engagement by filtering fraudulent touchpoints from conversion paths.
Key Metrics
Interested in AdFraud Sentinel?
Contact our innovation team to explore digital advertising fraud intelligence.